Five No BS Steps To Choosing the Right Keyword For Your Website

Choosing the right keyword will set the foundation for your website. If you choose a keyword that is “inadequate” in describing your content or unable to attract visitors, you will end up with a nicely decorated boat without a single passenger. In other words, you’ll end up with content no one will ever read and have a giant headache from wasting your effort.

The purpose of this guide is simple, I want to give you advice on how to choose the right keyword for your website.

That’s right,just five easy, no-BS steps to choosing the right keyword for your website in order to make it flourish.

1. Find a keyword that relates to what you want to make a website about. When I start to do this step, I write out a long list of keywords that I can use then I use Google’s Adwords Keyword Research Tool to find a keyword with a lot of competition and a lot of monthly searches. If competitors are trying to buy your keyword on adwords, then it’s something people want. If people are searching for your keyword, then it’s worth shooting for.

2. Determine the length of time you’re willing to allow for in order to rank highly in search engines. My personal formula goes something like this:

0-6 months: Enter your keyword or phrase into Google with quotation marks surrounding it. If your results are less than 10,000 in number, use it. Otherwise, find a new keyword.

6 months to 1.5 years: Anywhere from 10,000 to 100,000 results and you can rank well in this time frame.

1.5 years+: Anything past this is incredibly hard to tell. I will present a strategy to to do, however.

3. Answer the following question: Can you build links from website that are related to your keyword? Is the keyword phrase so long that your relevant link text will look normal?

If you can answer yes to these questions, then proceed to step 4.

If you can’t answer these questions, Google is your friend. Google your keywords. Google keywords related to your keywords. At this point, you should know what kind fo strategy you are going to use to build backlinks. If you’re going to comment on people’s blogs, can you successfully use your keyword as your anchor text? Some keywords may be too long to use as anchor text. If you’re going to put it in your forum signature, will it look odd? Planning is 95% of the battle.

If you answered no to these questions, then go back to step 1.

4.Are these keywords that build on other keywords you might want to focus on? For example, the keyword phrase “best puppy training guides” is cumulative to the keyword “puppy training guides” and “puppy training.”  If they are, proceed to step 5.

5. Write a few articles relating to your keyword. Use your keyword in the titles and keywords in the text. Are these readable? If you think that someone would legitimately be interested in reading your articles and you’ve arrived at this step after completing the previous ones, you have the keyword that will work for you.

That’s all there is to it. I know it seems easy, but choosing right keyword for your website can be frustrating and tedious. However, if you’re looking for an easier solution, be sure to sign up. Members will receive member-only advice that non-members will miss out on.